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Far-sighted Pragmatism: The Third Wave of Customer Management sponsored by Onyx Software Corporation
The Total Customer Management (TCM) philosophy attempts to redress this balance, and bring a strategic perspective back to the business of managing customers. Recognizing the many causes of failure in the past, it stacks the odds in favor of success by focusing on long-term strategic need, while creating a framework for a series of short-term gains. (THIS RESOURCE IS NO LONGER AVAILABLE.)

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