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sponsored by Onyx Software Corporation
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Posted:
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29 Jan 2008
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Published:
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01 Oct 2007
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Format:
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PDF
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Length:
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26
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
The Total Customer Management (TCM) philosophy attempts to redress this balance, and bring a strategic perspective back to the business of managing customers. Recognizing the many causes of failure in the past, it stacks the odds in favor of success by focusing on long-term strategic need, while creating a framework for a series of short-term gains.
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Authors
Keith Rodgers
Webster Buchanan Research
David Longworth
Webster Buchanan Research
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BROWSE RELATED
RESOURCES
CRM | CRM Software | Customer Data Management | Customer Service | IT Managers | Knowledge Management
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View All Resources
sponsored by Onyx Software Corporation
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