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sponsored by Onyx Software Corporation
Posted:  29 Jan 2008
Published:  01 Oct 2007
Format:  PDF
Length:  26   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
The Total Customer Management (TCM) philosophy attempts to redress this balance, and bring a strategic perspective back to the business of managing customers. Recognizing the many causes of failure in the past, it stacks the odds in favor of success by focusing on long-term strategic need, while creating a framework for a series of short-term gains.


Authors

Keith Rodgers
Webster Buchanan Research

David Longworth
Webster Buchanan Research



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CRM | CRM Software | Customer Data Management | Customer Service | IT Managers | Knowledge Management

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