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sponsored by Pivotal CRM, a CDC Software solution
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Posted:
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23 Jul 2009
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Published:
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23 Jul 2009
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Format:
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PDF
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Length:
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9
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
Marketing is usually the first touch-point a sales prospect has on the road to becoming a customer and is thus a critical part of any organization's customer relationship management (CRM) strategy. Marketing is also the source of the sales leads that drive a company's sales activities and pipeline. Accordingly, as companies embark on a CRM selection process, they should give special consideration to the needs of the marketing department, where CRM offers the potential to improve insight, productivity, and campaign returns.
How can a company ensure that the marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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BROWSE RELATED
RESOURCES
CRM | CRM Best Practices | CRM Services | CRM Software | Marketing | Sales | Sales and Marketing Software
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View All Resources
sponsored by Pivotal CRM, a CDC Software solution
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