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sponsored by Infor CRM
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Posted:
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22 Oct 2009
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Published:
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22 Oct 2009
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Format:
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PDF
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Length:
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4
Page(s)
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Type:
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White Paper
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Language:
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English
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ABSTRACT:
Food and beverage (F&B) manufacturers are under intense pressure today to provide safe, high-quality and innovative products to customers, whether by targeting the fast-growing healthy food segment or by appealing to emerging tastes for international foods. Although considered a recession-resistant industry, the sector nonetheless faces challenges as individual F&B firms chase customer spending habits influenced by current economic realities and sort through a complex array of distribution channels.
This paper explores the idea that to effectively compete today and into the next generation, F&B manufacturers must rethink their customer relationship management (CRM) strategies. Read on to learn the three strategies F&B manufacturers must do if they want to be profitable tomorrow and in the years to come.
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BROWSE RELATED
RESOURCES
Business Performance Management | Customer Loyalty | Customer Retention | Customer Satisfaction | Customer Service | Customer Service Best Practices | Manufacturing | Product Management
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View All Resources
sponsored by Infor CRM
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