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Branding
MORE SPECIFIC TOPICS: Brand Loyalty \| Co-Branding
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	Reverse Logistics Management-- An Effective Strategy for Revenue Maximization in CPG Industry sponsored by Wipro Technologies WHITE PAPER - This paper presents an overview and introduction to reverse logistics and how to manage reverse logistics in the CPG industry in an efficient manner. Posted: July 27, 2009 \| Published: April 6, 2009 Topics: Brand Loyalty \| Branding \| Environmental Compliance \| Manufacturing \| Manufacturing Systems \| Supply Chain Intelligence \| Supply Chain Management \| Supply Chains

	Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis sponsored by SAP America Inc WHITE PAPER - There are many elements that impact a company's brand. Concentrating on a select few lets you control financial investment while maximizing the returned benefit. This SAP Executive Insight focuses on efforts that target a key set of brand-related opportunities and describes how companies can strengthen brand value even in a recession. Posted: June 5, 2009 \| Published: June 5, 2009 Topics: Branding \| Business Process Management \| CRM \| Customer Loyalty \| Customer Satisfaction \| Economic Environment \| Knowledge Management \| Regulatory Compliance \| Risk Management \| SAP (Product)

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