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Lead Generation
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	How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline sponsored by Genius.com WHITE PAPER - In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

	Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER - This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

	The Science and Art of Selling sponsored by Genius.com WHITE PAPER - This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

	Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER - Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

	Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results sponsored by Genius.com WHITE PAPER - Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

	B2B Lead Gen: Marketing ROI Performance & Evaluation Study sponsored by Citrix Online WHITE PAPER - MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. Posted: August 21, 2009 \| Published: December 1, 2008 Topics: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Lead Management \| Marketing \| Sales

	9 Management Practices for Exceptional Webinars sponsored by Citrix Online WHITE PAPER - This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. Posted: August 21, 2009 \| Published: August 19, 2009 Topics: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

	Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars sponsored by Citrix Online WHITE PAPER - Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. Posted: August 21, 2009 \| Published: December 1, 2008 Topics: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

	It's Time to "Go Commando": The Birst Sales Survival Guide for 2009 sponsored by Birst WHITE PAPER - Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully. Posted: June 19, 2009 \| Published: June 19, 2009 Topics: Business Intelligence \| Business Metrics \| Business Performance Management \| Business Process Automation \| Campaign Management \| CRM \| Lead Generation \| ROI \| Sales Force Automation \| Sales Order Management

	Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales sponsored by Oracle Corporation WHITE PAPER - This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. Posted: September 19, 2008 \| Published: September 19, 2008 Topics: B2B \| B2C \| Collaboration \| Lead Generation \| Sales Channels \| Sales Representatives \| Social Networking

	CRM Your Salespeople Will Love sponsored by Oracle Corporation WHITE PAPER - Customer Relationship Management (CRM) can bring enormous benefits to companies, but only if users adopt it. Explore user adoption problems and an overview of the newest CRM features designed to drive ease of use and high rates of user adoption. Posted: September 26, 2007 \| Published: September 1, 2007 Topics: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Data Management Software \| Customer Support Software \| Lead Generation \| Oracle (Product) \| Sales Force Automation \| Sales Order Management \| Sales Representatives \| Software as a Service

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