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	A Guide to the Value of Reliable Data in Retail Banking sponsored by DataFlux Corporation WHITE PAPER - Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. Posted: November 4, 2009 \| Published: November 2, 2009 Topics: Banking Industry \| Business Process Management \| Customer Data Management \| Data Governance \| Data Management \| Data Quality \| Marketing \| Retail Banking Services \| Risk Assessment \| Risk Management \| Sales \| Sales and Marketing Software

	Force.com Cloud Platform Drives Huge Time to Market and Cost Savings sponsored by Salesforce.com WHITE PAPER - IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform. Posted: October 30, 2009 \| Published: October 30, 2009 Topics: Application Development \| Application Life-Cycle Management \| Application Performance Management \| Cloud Computing \| Platform as a service \| ROI \| Sales and Marketing Software \| Sales Force Automation

	Which Off-line CRM solution for Field Force? sponsored by Wipro Technologies WHITE PAPER - This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe. Posted: October 21, 2009 \| Published: October 21, 2009 Topics: CRM \| CRM Software \| Mobile CRM \| Mobile Workers \| PDA Software \| Sales and Marketing Software \| Sales Representatives \| SAP (Product)

	How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline sponsored by Genius.com WHITE PAPER - In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

	Content Mapped to Buying Stages Powers Nurturing Results sponsored by Genius.com WHITE PAPER - This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Content Delivery \| CRM \| Lead Generation \| Lead Management \| Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software

	The Science and Art of Selling sponsored by Genius.com WHITE PAPER - This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

	Creating Sales Opportunities with Lead Scoring sponsored by Genius.com WHITE PAPER - Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

	Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results sponsored by Genius.com WHITE PAPER - Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. Posted: October 7, 2009 \| Published: October 7, 2009 Topics: Business Intelligence \| Lead Generation \| Lead Management \| Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation

	Sales and Marketing: The New Power Couple sponsored by Microsoft WHITE PAPER - This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. Posted: August 18, 2009 \| Published: December 1, 2008 Topics: Collaboration \| CRM \| CRM Software \| Marketing \| Productivity \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

	CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER - How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. Posted: July 23, 2009 \| Published: July 23, 2009 Topics: CRM \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

	7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy sponsored by SAP BusinessObjects WHITE PAPER - Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that. Posted: June 17, 2009 \| Published: June 17, 2009 Topics: Business Intelligence \| CRM \| CRM Software \| Knowledge Management \| Knowledge Management Software \| Reporting Software \| Revenue Projections \| Sales and Marketing Software \| Workforce Management Software

	Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business sponsored by SAP BusinessObjects WHITE PAPER - This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data. Posted: June 17, 2009 \| Published: June 17, 2009 Topics: Compliance (Finance) \| CRM \| CRM Analytics \| CRM Analytics Software \| Reporting Software \| Sales and Marketing Software \| Sales Force Automation \| Sales Information Systems \| Sales Order Management \| Workforce Management Software \| Workforce Planning

	Top 5 Best Practices for Creating Effective Campaign Dashboards sponsored by Tableau Software WHITE PAPER - We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. Posted: June 4, 2008 \| Published: June 1, 2008 Topics: Best Practices \| Dashboards \| Marketing \| ROI \| Sales and Marketing Software \| Security

	Brand Management - Leveraging the Power of Integrated Marketing sponsored by SAP America Inc WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. Posted: February 1, 2008 \| Published: February 1, 2008 Topics: Advertising \| Brand Loyalty \| Business Intelligence \| Consumer Market \| Internet \| Market Research \| Marketing Information Systems \| Sales and Marketing Software

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